NUS GIVING
NUS Giving is the philanthropic arm of the National University of Singapore. As a global leader in university fundraising, it has become one of the most successful institutions in Singapore in terms of donor engagement and funds raised, playing a key role in advancing education, research, and impact through philanthropy.
DESIGN SOLUTION
Seeds of Change was the brand idea that aligned the mission of NUS Giving to create rippling effects of progress through the community and the world. It symbolizes the act of planting potential today to inspire a future of continued impact, empowering the next generation to carry forward a legacy of giving and growth.
RESULTS
Seeds of Change resonated strongly across NUS Giving’s diverse audiences—including current students, alumni, and high-net-worth donors. The refreshed visual identity successfully balances trust and inspiration, creating a cohesive brand tone that connects emotionally while reinforcing the mission of giving and long-term impact.
Client: NUS GIving
Agency: Superunion