Doughbrik’s Pizza
Doughbrik’s Pizza is a restaurant founded by internet personalities David Dobrik and Ilya Fedorovich, inspired by their shared love of food, fun, and the flavors of their childhood. The brand brings a nostalgic yet fresh take on classic comfort food, serving up original Chicago-style pan pizza and iconic Blue Moon ice cream.
In 2020, Dobrik and Fedorovich issued an open call for designers on their podcast Views. I responded with a concept pitch, and was incredibly honoured to be selected for the project. What followed was a dynamic and collaborative design process that brought together creativity, personality, and playfulness—reflecting the founders' vision and energy in every detail.
Design Solution
The visual language deliberately on the personality of David and Ilya. The iconic ‘doughy’ typeface not only cues back to their pizza but also the unique personality of the pair.
Congratulations to David & Ilya
And here are the amazing duo. Cheers to even greater things in the future!
