Horlicks has been a familiar name in Indian homes for over 40 years, known for its promise to help people grow ‘Taller, Stronger, Sharper.’ As the health and wellness market evolves, Horlicks fell short and needed a stand out in India’s diverse trade channels with more than unique packaging by creating a cohesive brand experience across all physical and digital touchpoints.

By presenting Horlicks as an ‘Activator of Potential,’ the idea made nutritional science feel accessible—combining credibility with warmth in a way every mum could understand and connect with.