Cheers for Every Moment
Cheers is a trusted convenience store brand in Singapore, rooted in the spirit of bringing everyday positivity to the community. Its visual identity and brand experience are designed to uplift—whether it’s a quick morning coffee or a small afternoon snack, Cheers offers simple moments of comfort and joy that brighten daily routines.
DESIGN SOLUTION
The visual language deliberately leverages on simple shapes, direct messaging and bright colours to add a sense of freshness and genuinity to the convenience store category. The result is a delightful brand identity, and no-frills convenience experience that cuts through the category, while respecting the heritage of the brand.
Client: Cheers
Agency: Superunion